The Festival has launched a social media awareness campaign in support of Murano, #MettiamociIlCuore (loosely translated as “Let’s put our heart into it”) on the official social media profiles of The Venice Glass Week (Facebook, Instagram and Twitter). The campaign has begun with testimonials from the Festival’s Organising Committee and Curatorial Committee, with a call to action that invites artists, curators, glass masters and all other glass lovers to publish a 30 second video in which they explain “why glass makes their heart beat”.

Anyone who wants to participate in the campaign can do so independently via their own social media profiles by posting a video that answers the question “Why does glass make your heart beat?” and tagging @theveniceglassweek. These videos will then be shared via the official social media profiles of The Venice Glass Week.

Caption: The Heart of Glass, ph. Camilla Purdon

ORGANISING COMMITTEE