In 2020 the festival launched a social media awareness campaign in support of Murano – #MettiamociIlCuore (loosely translated as “Let’s put our heart into it”) – via the official social media profiles of The Venice Glass Week (Facebook, Instagram and Twitter). The campaign kicked off with testimonials from the festival’s Organising Committee and Curatorial Committee, with a call to action that invited artists, curators, glass masters and all other glass lovers to publish a 30 second video in which they explained “why glass makes their heart beat”.

Anyone else who would like to participate in the ongoing campaign can do so independently via their own social media profiles, by posting a video that answers the question “Why does glass make your heart beat?” and tagging @theveniceglassweek. These videos will be shared via the official social media profiles of The Venice Glass Week.

The Heart of Glass, ph. Camilla Purdon